From Concept to Market by Gary S. Lynn
A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a ``hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.
$19.99 incl. S/H Tracking
From Concept to Market
- Paperback: 256 pages Publisher: Wiley; 1 edition (April 1989) Language: English ISBN-10: 0471501255 ISBN-13: 978-0471501251 Product Dimensions: 8.5 x 0.8 x 10.9 inches